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With new billboard, Jaguars boast new video boards in friendly dig at Texas stadiums

Posted: June 29, 2014 - 1:01pm  |  Updated: June 29, 2014 - 1:17pm
This billboard recently went up on I-10 eastbound near the I-95 split.  Twitter user @JungleJim77
Twitter user @JungleJim77
This billboard recently went up on I-10 eastbound near the I-95 split.

The Jacksonville Jaguars have a message for AFC South rivals Houston Texans and “America’s Team” Dallas Cowboys: “Not everything is bigger in Texas.”

That’s the message on a new billboard along I-10 eastbound before the I-95 split.

The team, of course, is boasting about its new video boards that, at 362 feet wide by 60 feet tall, will the world’s largest when they debut July 26 at a friendly soccer game between Fulham FC and DC United, followed by a concert by country music superstar Carrie Underwood.

The new boards will dwarf those at AT&T Stadium (160 feet) and NRG Stadium (277 feet), where the Cowboys and Texans play, respectively.

The billboard is the latest piece of the Jaguars’ new marketing plan highlighting EverBank Field improvements designed to sell more tickets by offering fans a game-day experience far different than watching on their big screen TVs at home.

Related: Jaguars building up to something big at EverBank Field with pools, world's largest video boards

Interactive: Get a 360-degree view inside EverBank Field

Watch: Stephen Colbert on the Jaguars' plans to add swimming pools, world's largest video boards

Comments (4)

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Davethecaveman 07/02/14 - 07:46 am

I love this. Believe me they

I love this. Believe me they do it there. Their fans have been digging at us in their newspaper comment boards.
I absolutely love this.

R.G. IngersollFan
R.G. IngersollFan 07/01/14 - 08:43 pm
Premium Member

And the point in antagonizing

And the point in antagonizing Houston? How about we save the trash talk for when we can back it up on the field?

Daniel Plainview
Daniel Plainview 06/29/14 - 07:44 pm
Premium Member

But which team draws more

But which team draws more attendance and is more popular nationwide?

jaxguy111 06/29/14 - 05:00 pm

Better marketing plan: a

Better marketing plan: a halfway-decent team.

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