Posted January 29, 2014 08:05 am

Lynch comes up small on big stage

NEWARK, N.J. – “Yeah.”

“I like to keep it low key.”

“I think you’re just taking it wrong; don’t make me uncomfortable.”

“I’m just about action.”

Those were four of the highlights from Seahawks running back Marshawn Lynch’s six-minute interview session Tuesday during Super Bowl Media Day.

Lynch made an appearance to avoid a $100,000 fine by the NFL.

He should have accepted the fine and stayed at the team hotel.

Instead, his tired act – The I Don’t Hate The Media But I Don’t Want To Talk To The Media Because I’m Not A Public Kind Of Guy – was on display.

The league and team, of course, aided him in this charade.

A player of Lynch’s caliber and stature – he rushed for 1,257 yards and 12 touchdowns during the regular season – needed to be at the podium. The Seahawks’ PR staff said they decided not to put Lynch at the podium.

Wrong move. Once again, a PR staff thinks they’re dousing a story when they’re really throwing a match on it.

If Lynch had put 60 minutes in on Tuesday, the stories would have been how he sucked it up.

Nobody was a bigger pain in the butt to deal with than receiver Randy Moss and he held court three straight days during last year’s Super Bowl Week. Maybe it was his way of saying good-bye or better positioning himself for a post-career television career (he’s now on Fox Sports). So what – it made for good copy.

On the media attention, Lynch said: “I’m just about action. You say, ‘Hut,’ and there’s action. All the unnecessary talk, it don’t do nothing for me. I appreciate that people want to hear from me, but I just go to work and do my thing. You feel me?”