Since Disney owns both ESPN and ABC, it’s not surprising that Tim Tebow will be a co-host on ABC’s "Good Morning America" Friday.
Even though no NFL has signed him or even brought him in for a workout since the New England Patriots cut him at the end of training camp last year, Tebow has lost none of his popularity and may give GMA a ratings boost.
ABC even promoted Tebow's appearance at the end of President Obama's State of the Union coverage Tuesday night.
Among other things, Tebow will join NFL All-Stars to challenge chef Emeril Lagasse to a Super Bowl snack cook off.
And he has firsthand knowledge of the Broncos since he quarterbacked them to the playoffs in 2011.
His appearance also shows the TV executives must have been pleased with his debut as an ESPN analyst on Jan. 6 for the BCS title game. He got generally good reviews for that appearance.
It’s obvious that Tebow has a future as an ESPN analyst. But if he does well on GMA, he could have a future as a crossover performer on daytime TV and follow in the footsteps of Michael Strahan. Strahan co-hosts “Live with Kelly and Michael’’ in addition to being a football analyst on Fox NFL Sunday.
But appearing on TV is harder than it looks. For every Strahan, there’s a Tiki Barber, another former New York Giant who got a shot on the "Today" show after he retired.
Barber, though, wasn’t a natural on TV and eventually lost the gig. It didn’t help that he started an affair with an intern he met on the Today show and left his wife when she was eight months pregnant before eventually marrying the former intern.
Tebow, of course, is noted for his squeaky clean image so he’s not going to be involved in any scandals. And Tebow won’t be making the kind of controversial statements Barber has made over the years.
If Tebow does well on GMA Friday, it could open many other broadcasting doors for him.
Tebow still hasn’t given up hope of returning to the NFL, but TV could be his future.